As you've doubtless heard by now, yesterday Apple revealed its new fee structure for premium content: �all apps that offer premium content outside of the App Store have to also offer it via Apple's�official�in-app purchases (this includes Amazon's Kindle) and Apple takes a 30% cut of all subscriptions. The response has predictably ranged from outrage to approval ?�my colleague MG Siegler did a thorough piece talking about why this makes sense for Apple and users, even if it may leave developers up in arms. But I'm still having a hard time swallowing it. My reaction has been one of trepidation. I don?t like where this is headed, and I think that many who consider themselves technophiles are completely dropping the ball by rationalizing what Apple has done. The first mistake people are making has been to focus on whether or not this move is Apple?s prerogative. Ignoring the rumored antitrust issues, I really don?t think it?s worth considering whether Apple has the right to impose a 30% fee on applications, any more than I question whether Monster Cable has the right to sell their HDMI cables at multi-thousand percent markups, or whether cell carriers have the right to charge exorbitant fees for text messages.
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