Editor's Note: This is a guest post written by Prasad Thammineni, the CEO and Co-Founder of OfficeDrop, a scanner software and digital filing system. You can follow him on Twitter @OfficeDrop_CEO. Competition between software companies used to mean safeguarding your code and suing anyone that came close to it. Today, many larger technology companies are adopting a different strategy of actually bringing new users to companies they would have tried to squash a decade ago. The cloud is changing the old-school software mentality that a customer?s data needs to be locked down?giving rise to a new ecosystem where everything interoperates. So companies that in the past would have been bitter enemies are now working together as pseudo-friends??frenemies,? if you will. Software is absolutely nothing like it was even just a few years ago. App marketplaces have made it possible for buyers to select just the features they need, where in the past they were forced into ?bloatware? that had a ton of features they didn?t even touch. Packaged software is becoming more and more scarce as small businesses and consumers have this ?a la carte menu? of options to choose from?with all of these options playing nicely together in the cloud.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/CRPSoMMEZVI/
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