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This site-in-a-single-page lets you browse through and view content collected from various design-focused feeds, organized in a chronological cascade down the screen, all at once or filtered according to type?videos, photos, or tweets.
Thu, 28 Oct 2010 00:01:00 -0700
Source: http://feeds.pcworld.com/click.phdo?i=5daa6c71aca3b97227c2a8517066d387
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Continue reading CrystalRoc Galaxy Tab: 5,700 Swarovski crystals, zero shame
CrystalRoc Galaxy Tab: 5,700 Swarovski crystals, zero shame originally appeared on Engadget on Fri, 29 Oct 2010 15:57:00 EDT. Please see our terms for use of feeds.
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Microsoft loosens up, enables Windows Phone 7 apps to run beneath screen lock originally appeared on Engadget on Fri, 29 Oct 2010 22:37:00 EDT. Please see our terms for use of feeds.
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Then there's this one:
In other words, Windows Phone 7 will save you from joining the zombie-like hordes of people glued to their Android device or iPhone. But here's the problem: I don't think any of those zombies you see on the street every day seem particularly unhappy obsessing over their devices--so it seems a little strange that Microsoft's positioning it as an ill to be cured.
If Microsoft wants to make a more substantial impact with its marketing dollar, I would suggest it take a page from Apple. Back in 2006, Cupertino started its "Get A Mac" campaign, starring John Hodgman as PC and Justin Long as Mac. Never mind that "Who is Justin Long?" is the $800 answer to the Jeopardy category, "Celebrities So Annoying We Want to Drop Them Down an Elevator Shaft"--the ads were devilishly effective at casting Windows PCs as the stogy, vulnerable, downright backwards choice.
Those ads played a significant part in increasing the Mac's public profile--and probably more than a few unit sales--at a time when Microsoft was reeling from the whole Vista debacle. In fact, Microsoft wasn't able to formulate an effective response until its "Laptop Hunters" campaign, which hit Apple right in its soft underbelly: price.
For better or worse (probably worse, from an ethical point of view), directly attacking your opponent often yields results. If Microsoft creates an ad campaign for Windows Phone 7 that pokes amusing holes in the iPhone and Google Android, it could help sway those smartphone buyers who want to know why they should buy a Microsoft device over a rival one.
But humor is key here. Microsoft does not want to come off as bitter--especially when it has so much market share to gain back against entrenched and effective competitors.
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One interesting part: Ballmer defending Microsoft's decision to charge a license fee for Windows Phone 7 software--by attacking Google's decision to give Android to manufacturers for (ostensibly) free.
"Android has a patent fee," Ballmer told the Journal. "It's not like Android's free. You do have to license patents. HTC's signed a license with us, and you're going to see license fees clearly for Android as well as for Windows."
Ballmer also defended Windows Phone 7's chances in a consumer market where the Apple iPhone dominates and Android has made great gains in market share over the past few quarters:
"The fact that things have been pretty dynamic means that they're probably still pretty dynamic," Ballmer reportedly said. "There's no doubt that things have changed quickly, and at least in my undergraduate degree in math, that's called an existence proof. We know it's possible, we'll see what happens."
But even with that turbulence, will Windows Phone 7 succeed in the marketplace? As with last year's run-up to the launch of Windows 7, Ballmer seems determined to lower expectations a little bit:
"I don't make forecasts. It's partially how many we can get made. It's partially how much we can--can not only build a great product, but how does the word of mouth work, how effective is the advertising that we'll do?"
Microsoft's initial ad campaign seems determined to play it safe, with 30-second spots devoted mostly to showing how Windows Phone 7's streamlined interface can supposedly simplify your life. That may sell devices to some people, particularly those plunging into the smartphone market for the first time, but overall the ads (at least in my opinion) lack the creative "oomph" that might compel the more technologically addicted to take a second look.
Personally, I like Windows Phone 7's look and feel, at least for the few minutes I've had to play with it--Microsoft has been reluctant to send me a pre-release device. If Deutsche Bank analyst Jonathan Goldberg's August prediction is correct and Microsoft spends $400 million (or more) on the accompanying ad campaign, then I think the platform can make short-term gains. Longer term, though, I have a hard time seeing how Microsoft can create the conditions necessary to surpass Android's or the iPhone's market share--unless either of those two platforms makes some sort of catastrophic mistake.
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Intel, Samsung, Toshiba form consortium aiming for 10nm chips by 2016 originally appeared on Engadget on Fri, 29 Oct 2010 09:05:00 EDT. Please see our terms for use of feeds.
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Sprint CEO thanks iPad for uptick in Overdrive demand originally appeared on Engadget on Fri, 29 Oct 2010 21:21:00 EDT. Please see our terms for use of feeds.
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Cowon's capacious X7 media player gets the hands-on treatment, longs for WiFi originally appeared on Engadget on Fri, 29 Oct 2010 08:10:00 EDT. Please see our terms for use of feeds.
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While we're all about the Halloween spirit here at the PCWorld (and by extension Viral Views), it doesn?t mean that we are going to ignore the happenings of the net in favor of some ghouls and goblins! The Internet keeps churning out awesome by the shovelful. So sit back, relax, dim the lights a little to set the mood, and get ready for this week?s Viral Views.
Oh Coco, you know the internet loves you. Why do you insist on constantly trying to prove yourself to us? Sometimes you have to wonder if Conan has gone off the deep end.
With Halloween upon us once again, the creepy memes come out to play. The Slender Man is one of the better known ones, spreading terror and fear wherever he appears. Watch it!
Need some depressing, gloomy music to go along with this dark holiday? Grab your iPhone and learn to play that and other http://www.youtube.com/watch?v=zH6n39Q-_i8&NR=1 songs http://www.youtube.com/watch?v=NMqdcAnBvAI&NR=1 to entertain your Halloween party guests.
Who says it?s too early for Christmas? When he?s not off delivering presents, he is kicking butt and taking names. Remember, he knows when you are bad or good so be good for goodness sake! Watch it!
Still coming off the wave of awesome puppet videos from last week?s Viral Views, we found this little gem of a homeless man singing ?Under Pressure???sort of. It?s just something you have to see for yourself. Watch it!
While it may sound like a delicious noodle dish, Creepypasta is a collection of terrifying tales written by the darkest and most devilish minds on the Internet. Pull up a chair, turn off the lights, and lock your door. You won?t be getting any sleep tonight. Sorry. See it!
That?s it for this week. We hope you have a happy/fun/safe/mediocre Halloween. Be sure to check out our version of the pumpkin PC http://blogs.pcworld.com/staffblog/archives/001040.html for some ideas on what to do with your old jack o lanterns.
We?re sorry if we scared you. Here is a kitty to make you feel better http://www.youtube.com/watch?v=YqmjuonoYrA.
See you in 7!
Visit GeekTech every Friday afternoon for more Viral Views; for best results, follow @viral_viewson Twitter (that's with an underscore).
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Microsoft Chief Software Architect Ray Ozzie is leaving the company. The reason? Unknown at this time.
"With our progress in services and the cloud now full speed ahead in all aspects of our business, Ray and I are announcing today Ray's intention to step down from his role as chief software architect," Microsoft CEO Steve Ballmer wrote in a companywide e-mail Oct. 18. "He will remain with the company as he transitions the teams and ongoing strategic projects within his organization."
According to Ballmer, "The CSA [Chief Software Architect] role was unique and I won't refill the role after Ray's departure." (Ozzie's predecessor as CSA was Bill Gates. Just to, you know, give you an idea of the huge shoes that any successor would have needed to fill.)
Ozzie's departure is a potentially troublesome development for Microsoft, for two reasons.
First, it's indicative of an executive "brain drain" within the company. In September, Business Division president Stephen Elop stepped down to take the CEO reins at Nokia. And earlier in the year, a shakeup in the Entertainment & Devices Division saw the departure of that unit's president, Robbie Bach, along with J Allard, its senior vice president of design and development.
A handful of more midlevel executives have also departed in recent months. But Ozzie's departure is maybe the highest-profile exit yet, and that it comes without a clearly defined reason (medical, or whatever) has already sparked chatter about what's going on in Redmond's executive boardrooms.
Second, Ozzie seemed to be one of Microsoft's chief proponents not only of the cloud, but also the company retooling itself as a supple, reactive entity in the era of Google and Microsoft. In October 2009, he announced the creation of FUSE Labs, a unit focused on software related to social connectivity, real-time experiences and rich media.
In an Oct. 8 internal memo so-conveniently leaked to several news outlets, Ozzie wrote that FUSE Labs would bring "more coherence and capability to those advanced development projects where they're already actively collaborating with product groups to help them succeed with 'leapfrog' efforts." Initial Plans for FUSE Labs involved about 80 employees from Microsoft Startup Labs, based in Massachusetts, along with the Creative Systems Group and Rich Media Labs.
One of the products out of FUSE Labs, Docs.com, allows Facebook users to create and share Word, Excel, and PowerPoint documents with .PDF support and full-text search.
That wasn't Ozzie's only contribution by far, but it's perhaps as good an example of any of his strategic thinking. Cloud-based initiatives, incorporating social-networking aspects, seem like the way forward for Microsoft--but despite Ballmer writing "the cloud now full speed ahead in all aspects of our business," it's still a rapidly evolving space, and one that has yet to show any substantial monetary profit.
In other words, Microsoft could have continued to benefit from having a thinker like Ozzie onboard. And in his absence, the company will need to find another visionary that can help guide it through the coming paradigm shifts. What's Bill Gates doing these days?
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Continue reading HTC Trophy review
HTC Trophy review originally appeared on Engadget on Fri, 29 Oct 2010 11:20:00 EDT. Please see our terms for use of feeds.
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