Boticca is an ecommerce startup launched this week by former Accel Partners associate�Avid Larizadeh and Kiyan Foroughi as�a unique marketplace for original jewelry and other accessories. In the same conceptual online accessory space as Gemvara and Jewelmint, what sets Boticca apart from most ecommerce sites is its design, curation, content and community features. Says founder Foroughi, "The most singular thing about the site is how the site combines fashion aesthetics and ecommerce usability in a way that hasn't been done to date." 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/O3aGBBuLL10/
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