Thursday, October 21, 2010

The Kleiner Perkins sFund: A $250 Million Bet That Social Is Just Getting Started

"If you don't have a social strategy, you better go get one," said John Doerr in a briefing about the launch of the sFund. It's a new $250 million fund dedicated to what Doerr calls the Third Wave.

Amazon, Facebook, Zynga, Comcast and Allen & Co. are investing in the new fund, as well as others. The three "anchors" - Amazon, Facebook and Zynga - are also committing to help startups taking investments from the fund. And the CEOs of these companies, Jeff Bezos, Mark Zuckerberg and Mark Pincus, joined Doerr and Bing Gordon on stage today to announce it.

The fund will make investments ranging from $100,000 to $100 million, says Doerr.

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