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Saturday, December 25, 2010
BeachMint Raises $10 Million For Celebrity-Endorsed eCommerce
Back in October we wrote about JewelMint, a new subscription jewelry site endorsed by Kate Bosworth and her stylist Cher Coulter. The site represents the first vertical for Santa Monica-based startup BeachMint, and it's apparently doing well ? less than three months after launching, BeachMint just landed a new $10 million round, which comes in addition to the�$5 million it raised last summer. The round is being led by Trinity Ventures, with participation from Stanford University and existing investors New Enterprise Associates and Anthem Ventures. That was fast. BeachMint was only founded in June by Diego Berdakin and MySpace cofounder Josh Berman, both of whom previously headed News Corp's incubator Slingshot Labs.
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