FitFu Wants To Get You Exercising At Your Desk, And Everywhere Else

It may or may not be the residual effects of Tim Feriss' "4 Hour Body," but fitness apps seem to be all the rage (I'm looking at you "5 Minute Abs"). YCombinator backed FitFu, an iPhone app for casual exercise, fits into this category and moreso. With FitFu, founders Jof Arnold and Benjie Gillam are targeting people sitting at their desk all day, a situation where taking a few minutes to do some situps might be the difference between flab and abs. FitFu uses pretty slick animation (creative was designed by agency Despark) and voice over to encourage and remind you to do little bits of movement throughout the day. The app uses an accelerometer to measure reps, so you actually have to move to have your exercises be counted. FitFu also ingenuously adds a social element i.e. you can compete with your friends with regards to number of reps completed, keeping you motivated through competition.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1dg1vgXn5Is/

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