Wednesday, January 19, 2011

Four Lessons From Evernote?s First Week On The Mac App Store

Editor's note: The following guest post is written by Phil Libin, CEO of Evernote, which is currently the No. 5 app in the Mac App Store. It also didn't hurt that the app has been prominently featured by Apple. We just finished our first week on the Mac App Store and it might have been the most important week in Evernote's history. Here's how it went and what we learned: Over the past year, about 70% of Evernote's new users came from mobile app stores, mostly iOS and Android. This led us to the understandable conclusion that mobile was the crucial thing that made a platform attractive to independent developers. Last week made us realize that the reality is a little bit more nuanced. It isn't mobile that's overwhelmingly important, it's the app store. Until a week ago, all the good app stores just happened to be on mobile devices, but someone with a shiny new Macbook is just as eager to get the best apps as someone with a shiny new iPhone.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Po_7IL5FGBU/

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