When it comes to making money, Twitter's approach right now is their group of Promoted Products. That is, the Promoted Tweets, Promoted Users, and Promoted Trending Topics that brands pay for in order to get more exposure. And now this coming Sunday, it looks like Foursquare will begin testing the same type of thing. Specifically, during the Super Bowl, Foursquare is going to have a "Promoted Trending Venue" for the first time. What's interesting is that it won't actually be a real venue, instead it will be "Super Bowl Sunday", which Foursquare hopes everyone will check-in to when it's placed at the very top of the "Trending Now" area within the Places area on Foursquare's mobile apps. Undoubtedly, a ton of people will. In fact, I wouldn't be surprised if it ends up as the most checked-in venue of all time when all is said and done. Because again, Foursquare is promoting it across the platform.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/-8L-NoO5agY/
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