</centerRadiumOne, an online ad network that aims to combine social and intent data to serve ads, is unveiling a new ad format today that aims to bring social elements within the actual display ad. Spawned from gWallet, RadiumOne mines social data, uses this information to identify relevant consumers for brands, and then serves advertisements to this audience based on this data. Called the ?R1 Like Button,? the new button can be placed on the add to allow users to Like an ad. Of course, it's not a Facebook Like button and the actual act of "liking" an ad doesn't really do anything but help RadiumOne serve you more relevant advertisements. Advertisers can also choose to include a "Share" button on an ad, which will allow consumer to share the ad through Facebook, Twitter, e-mail and other social media sites. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/WinR_FLln90/
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