Thursday, March 24, 2011

Yahoo Launches Its Answer To Google Instant: ?Search Direct?

Yes, Yahoo is launching a new product today that you might actually be interested in. It's derivative, but it looks useful. Today at a press event in San Francisco, the company announced the launch of a new product called 'Search Direct'. It looks a lot like Google Instant: as you start typing a query into Yahoo Search, the site will begin populating results with each new character entered (in other words, you don't have to hit the 'return' key). The feature is now live at search.yahoo.com. Google Instant, of course, has done the same thing since September. But Yahoo says that Search Direct is looking to help match users with "answers, not links". As you start typing, a small rectangular widget will slide down from the search bar and show rich results whenever available ?�do a query for "Derrick", and you'll see quick breakdown of basketball player Derrick Rose's stats. Search for a city and you'll see weather widgets and nearby sports team schedules. Google Instant also shows rich results when possible, but Yahoo Search Direct does seem faster, in part because it isn't refreshing the whole page.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ngO7rcUc1w8/

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