Mobile advertising company Medialets is launching a new product today?Medialets�Muse. Muse is a comprehensive�creative�dashboard�for�rich� media�advertising, allowing both advertisers�and�publishers�to create and manage ads. Medialets helps publishers sell rich media ads directly to brands. On the publisher side, Medialets provides all the tools to go and sell ad inventory for mobile rich media ads independently and trains publishers' salesforce as well. For brands, Medialets evangelizes their ad formats and the mobile ad opportunities provided by big-name publishers, serving as a middle man between publishers like CNN and advertisers like Coca-Cola. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/fDZB7G-ODrc/
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