Tuesday, September 21, 2010

Distilled From Burbn, Instagram Makes Quick Beautiful Photos Social (Preview)

For about the past six months or so, I've been using an app called Burbn. Despite being in stealth mode, the app attracted quite a bit of buzz as it was in the location space and built entirely in HTML5. Oh, and the�$500,000 investment from Baseline Ventures and Andreessen Horowitz helped gather interest as well. But it turns out Burbn was a red herring of sorts. Or perhaps more appropriately, it was a testing ground. The product that emerged is much better: Instagram.

Unlike Burbn, Instagram is neither a location-based app (though that is one component), nor is it HTML5-based. But it did spring out of the way co-founders Kevin Systrom and Mike Krieger saw people using Burbn. That is: quick, social sharing -- and a desire to share photos from places. That's the foundation of Instagram.

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