If you have a successful mobile application that's reliant on advertising, then you obviously want to do everything you can to maximize how much revenue each ad unit is generating. One way to do that is to sell ads directly to clients instead of relying exclusively on big ad networks like AdMob. The benefits are clear ? advertisers can more directly hone in on the audience they want to reach, and developers can generally get a higher price for their ad space. But it also takes time and experience, which small development teams don't have.
That's where Burstly comes in. Today, the company is launching a new Storefront feature that allows app developers to set up their own branded portal where advertisers can directly purchase placement in their apps. And to help launch the new feature, Burstly has teamed with a very popular app store developer: Newtoy, the company behind the hit game Words With Friends.
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