Thursday, October 14, 2010

For Eventbrite, Each Facebook Share Is Worth $2.52

How much is a shared link on Facebook worth? For online ticketing service Eventbrite, each time someone shares a link to a paid event with their Facebook friends it results in $2.52 worth of ticket sales. In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. Sharing an event through Eventbrite's email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite.

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