Social mobile app directory Appolicious is debuting a new categories feature today, that adds custom taxonomy for both iOS and Android. Now, there are 1,400 individual categories for iOS apps on Appolicious and about 700 for Android apps listed on the app directory. It's essentially Appolicious categorization on steroids. Appolicious CEO and founder Alan Warms tells us that app discovery is still nascent, with most people unaware of what apps are in the iOS and Android ecosystems. He maintains that because search and categorization on Apple's App Store and the Android Market falls short, app directory sites like Appolicious are gaining traction because they help consumers sort through the millions of available mobile apps.
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