You don't see total betrayals like this every day. But if the facts that TechForward are alleging in their lawsuit (embedded below) against Best Buy are true, this is some truly sleazy stuff. Last year, says the lawsuit, Best Buy and TechForward engaged in a trial program of TechForward's Guaranteed Buyback Plan in a number of Best Buy stores. Customers choose to purchase the plan at the time they're buying a gadget, like those extended service warranties. If they get the plan, they have the option of selling the gadget back to Best Buy for store credit on a sliding scale. The longer they keep the gadget, the less they get back. For people who upgrade often, it may be an excellent choice and certainly saves the hassle of selling something on Craigslist or eBay. TechForward says that the way they do the buybacks is important - price, exercise rates, etc. BestBuy allegedly held out the promise of a partnership and got TechForward to give them highly proprietary data under a confidentiality agreement. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/fHUEQk3BLJw/
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