"The shallow experience for a user has to be very interesting. The deep experiences have to be profound." That statement, which is profound itself, is how 955 Dreams co-founder Kiran Bellubbi approaches app creation. And so far, that approach is working ? very well. The companies hit app, The History of Jazz, has been earning rave reviews and selling like crazy. And it's not a $0.99 app selling like crazy ? The History of Jazz is priced at $9.99. In the age of cheap apps, that may seem like a lot. But the model is working for 955 Dreams because they feel they've hit on a deeper experience that the iPad can offer. "I think it could have been $12.99. We always tell people it's on sale," Bellubbi jokes. "It's tough to price chewing gum."
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