Tuesday, March 8, 2011

Explor, Touch-Based App Discovery To Get Around The App Wall

Back in 2007, we covered AdPinion, a Y Combinator startup that allowed you to vote on ads you wanted to see on the web.�In 2008, we covered the launch of Appalanche, a web-based app recommendation engine. Then in 2009, we covered Appsaurus, a native iPhone app recommendation engine that was aiming out "outsmart Apple's App Store genius". What do all of these startups have in common? They're all actually the same startup. And today, the company behind them, Hello, Chair, is combining what they've learned over the years into one new startup: Explor. The truth is that Explor is going after the same problem that both Appalanche and Appsaurus did: app discovery on the iPhone. But they recognize that no one (including them) has nailed it just yet, so they're going for a new approach this time. Instead of being about search and categories, Explor focuses on a touch-based experience to navigate through the app store. It's simple: you find an app you like and you touch it to see more apps like it. It's seamless and a really nice way to browse.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/WJJL-G64wX4/

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