Local mobile advertising network xAD has acquired the remaining assets of Go2 Media. These assets include Go2 Media's direct-to-consumer business as well as the mobile web properties, brands and search sites of the company. xAD says that with this acquisition, the mobile ad network will gain the consumer-facing content and traffic of go2 Media, expanding its reach to millions of new users. Go2 Media was led by CEO Dan Smith, former SVP of Product and Operations for 80108 Media, a local SMS business that merged with Go2 in 2007. Go2's local advertising publishing platform assets were sold to Poynt earlier this year.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/IYZfClpSqsc/
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