Just Four Dudes Jamming On The Subway ? With Their iPhones As Instruments [Video]

A lot is said about the Apple marketing machine. Love them or hate them, there's no denying that their ads are effective. But someone just one-upped them ? with their own products.

Apparently, the band Atomic Tom was just riding the New York subway yesterday and got a little bored. So all four members decided to whip out their iPhones and put on a little impromptu concert for everyone else on the train. The result is fairly amazing.

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