Rdio, the social music startup founded by Skype founders Janus Friis and Niklas Zennstrom, is expanding its platform today with the launch of its API and an affiliate program. Rdio launched last year as an unlimited, on-demand social music service that allows users to build and share online music collections from a catalogue of over 8 million songs. Rdio offers a Web-only music streaming music service for $4.99, and a premium version that adds mobile access for $9.99 per month. 
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