The line between content and commerce is blurring. Refinery29, a fashion news and trends site with a local twist, just launched a daily/weekly deal site called Refinery29 Reserve. The deals are for "high-end local fashion," as CEO Philippe von Borries describes it. The combination of an editorially-driven media site and a commerce business is a trend that is picking up steam. For instance, last May, guy-site Thrillist bought JackThreads, a flash sales site for men's clothing and gear. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/fAiemhGPO7w/
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