We cornered SimpleGeo founder Matt Galligan yesterday and talked to him about SimpleGeo's newest hire, Mike's infamous�"What Is It You Do? The Need For�Simplicity" post (which focused on the fact that it's difficult to pinpoint what SimpleGeo actually does) and the difference between a location-based service vs. a location-aware service. At the center of the geo-locational explosion, SimpleGeo�provides infrastructure tools (like�a Software Developer Kit) to developers who want to add location services to their apps. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/VPeFGGZmh08/
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