Last month, the world raised a quizzical eyebrow towards a new advertising campaign for Stolichnaya vodka, starring two Biz Stones, hanging out with each other in a bar. This month it?s the turn of Foursquare?s Dennis Crowley and Naveen Selvadurai, posing in chunky knitwear �(and with only the merest hint of homoeroticism) to promote Gap. To say the thinking behind the ads is muddled is to use comical understatement. As I write these words, millions of Gap shoppers and Stoli drinkers are staring blankly at the over-airbrushed, bizarrely ill-conceived advertisements, thinking ?yeah, I?ve heard of Twitter but who the hell is that dude? And what?s a Foursquare? Is it a Facebook thing?? In fact, if I were a cynical man I might draw a few appropriately cynical conclusions from corporate America's new-found obsession with tech entrepreneurs whom 99.9999% of the population couldn?t pick out of a police line-up.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/_77FuJzQiHM/
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