As holiday shopping season ramps up, Amazon is announcing a new way to send a gift card to friends: Facebook. Now, when buying a gift card on Amazon you can connect your Facebook account send the personalized gift card to a Facebook friends (you can also send gift cards via mail, email and print certificates). The card will be posted on the recipient's Facebook Wall. Now on the gift card platform, you can choose to log-in to Facebook via Facebook Connect, which will allow Amazon to access your friends' names and birthdays, and post the gift card to your friend's Wall on the delivery date (Amazon says that user data and purchase history will remain private). 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/kFcS9HgnkwE/
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