In conjunction with the mid-term elections held today, Foursquare launched its "I Voted" campaign which tracked check-ins at polling places throughout the day and evening. In preparation for the day, Foursquare loaded over 100,000 voting locations into its venue database. If users included a '#ivoted' in their check-in, they received a special badge for the day. And Foursquare partnered with data visualization startup JESS3 to create a live, interactive map of each check in at polling sites. Just after the close of polling venues on the West Coast, Foursquare had clocked 49,478 check-ins from voters across the country (It looks like this number is slowly increasing). California and New York led the pack with check-ins with 7,274 and 5,988 checkins respectively. In total, 58 percent of check-ins came from women and 42 percent came from men. Foursquare users checked into a total of 23,382 polling venues. While this is Foursquare's first big election since launch, the startup is using the election platform has a guinea pig of sorts to develop a scalable system for the 2012 Presidential Election in a few years. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Cpb5Qozpdeg/
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